Media pack

We provide a range of solutions to help businesses engage with our global audience of chemical scientists.

Chemistry World is the flagship magazine of the Royal Society of Chemistry. Published in print and online, we provide a global chemical science community with the research, news and views they need to keep informed on the breakthroughs, challenges and emerging trends happening worldwide.

With over 45,000 members and an international publishing and knowledge business, the Royal Society of Chemistry is the UK’s professional body for chemical scientists, supporting and representing our members and bringing together chemical scientists from all over the world.

Our audience

Reach decision makers and influencers across industry and academia with the power to do business with you

Online

Monthly average Nov 2019 – Oct 2020

333,000 visitors p/m
552,000 impressions p/m
Americas 46%; Europe 25%; Asia 23%; Oceania 4%; Africa 2%

Print

Internal audit Jan-Dec 2020/Membership report

37,654 circulation
Monthly issues
UK 76%; Europe 8%; Americas 7%; Asia 7%; Africa 1%, Oceania 1%

Social

As at 5 Jan 2021

432,000 twitter
957,000 Facebook
28,000 LinkedIn

Top countries

Our audience is international and diverse, with users from over 190 countries visiting our website. Visitors from the USA are typically a third of our traffic each month, with the UK, India, Australia and Canada strongly represented.

Source: Google analytics, monthly average users, Jan-Oct 2018

Top industries

These are the most common industrial sectors of our readership but our wide range also includes metals and mining, argochemicals and analytical chemistry

Source: Reader survey 2018

Job titles in industry

The most common job titles for readers who work in industry (% of total industry job titles)

Source: Reader survey 2018

Manager includes roles such as QA/QP manager, lab and project managers

Senior manager includes CEO, director and proprietor

Job titles in academia

The most common job titles for readers who work in academia (% of total academic job titles)

Source: Reader survey 2018

Academic includes roles such as university lecturer and research associate

Senior academic includes research fellow and professor

Seniority

The majority of our readers have over 5 years' experience in their chosen field, with many having over 15 years.

Source: Reader survey 2018

Why work with us?

Expertise

Our team of talented editors, writers and digital producers understand how to build successful campaigns to maximise your impact

Network

With an audience of millions and backed by the Royal Society of Chemistry, our extensive network gives you unrivalled visibility

Quality

We are a trusted voice in the community, known for providing high quality news and leading opinions that give your brand authority

What we offer

Brand
awareness

Grow visibility, trust and brand equity
Use social media, great stories and eye-catching advertising to get people talking, sharing and exploring

Audience
development

Build, nurture and serve your audience
Provide compelling content and meaningful promotions to get people's attention, drive traffic and boost engagement

Lead
capture

Attract, capture and create new customers
Offer essential webinars, events and white papers for your target audience that entice them to find out more

Thought
leadership

Gain recognition and start a conversation
Tackle trends and challenges that matter in your sector, sharing your insight to drive improvement and innovation

Advertising

Advertise with us to put your brand, product or service in front of thousands of scientists every day. As well as being the largest specialist print publication for chemical scientists in Europe we also reach a global audience of hundreds of thousands online each month.

Download rate card
Download editorial calendar

Online

Our mobile responsive, cutting-edge website provides all the targeting you could want across our wide range of inventory, along with detailed performance analytics and market-beating clickthrough rates.

Key facts

Monthly average Nov 2019 – Oct 2020

  • 333,000 visitors
  • 552,000 impressions
  • 1m25s dwell time

Email newsletters

Our popular email newsletters enjoy high open rates and are a valued service to keep readers up to date. There's a choice of daily, weekly or monthly and the content is personalised to users' interests.

Key facts

Averages from Jan-Dec 2018

  • Over 36,000 unique recipients
  • Average 26% open rate / 20% click-per-open rate
  • 1 in 4 users take a combination of two or more

Direct mail

Segment your audience by specialism, membership division, job type and location. You'll get a breakdown of open and clickthrough rates to help measure the success of your campaign. Complete our direct mail enquiry form

Key facts

*Average Jan-Dec 2020

  • Over 39,000 unique recipients
  • 28.9% open rate*
  • 3.09% total CTR, 1.2% CTR (unique)

Branded content

We use our knowledge and expertise to to create bespoke content that has inherent value for your target audience, while simultaneously delivering your campaign messages.

Articles

Compelling stories are at the heart of everything we do. Our editors and content producers will work with you to create, share and track a unique piece of content that gets results. Use words, images, video, audio or infographics in combination to showcase an innovation, raise awareness of a new product or share your expert view.

Webinars

Convene a webinar on your chosen topic to attract your target audience. Attendees register to take part and you have all the details you need to follow up with them afterwards. On average, webinars receive over 770 registrations and we capture leads for 12 months. An experienced member of our team will support you throughout the process and host the webinar to keep everything running smoothly.

White papers

Whether you have a report ready to go, or you'd like us to create one for you, hosting a white paper is great way to share your insight and expertise. Our platform not only provides our users with a first class experience but also collects leads for 6 months and gives you all the details you need follow up with your interested contacts.

Read some real stories

  • Facilitating the future

  • AstraZeneca explores new frontiers through academic collaborations

  • Peptones: over 100 years of life-saving innovation

  • People, partnerships, pharma: exploring the science of innovation

  • PestiMix: tackling the pesticide problem

  • In conversation with YPhos ligand pioneer, Viktoria Gessner

Watch some real webinars

  • Taking chemistry to market

  • Optimising protein stability using new computational design approaches for biologics

  • How polluting is plastic?

  • Optimising battery performance through materials characterisation

  • Smarter experimentation for engineers and scientists

  • Sublime precursors: how modelling organometallics at surfaces drives innovation in materials processing

Download some real white papers

  • Cooper Standard deploys lab informatics platform

  • Improving the performance of Li-ion batteries

  • Li-ion battery electrolyte design

  • Harmonised system coding and duty calculations for chemicals

  • Comprehensive 2D liquid chromatography for polymer applications

  • The theory and practice of green analytical chemistry

Collections

We work in partnership with you to create and curate a collection of content around your chosen theme. We bring together bespoke content created by us to fit your brief with relevant items from our extensive archive to provide a rich experience and meaningful content offer

Collections can contain a wide range of content including articles, webinars, videos, podcasts, image galleries, embedded social media feeds, polls, surveys, advertising and whitepapers.

You can book an exclusive collection if you want complete control over all the content, branding and messaging. Alternatively, you can contribute toward one of our editorially led collections.

View some current collections

We have found the Chemistry World team a delight to work with. They were quick to understand our requirements, and provided useful recommendations and great support, even when pushing the envelope in the rapidly changing world that is digital marketing. Given their particular focus on delivering results, we fully expect to increase our brand recognition and lead volumes as a direct result

Dr Ian Cox, JMP marketing manager

Recruitment

As one of the largest platforms for chemical scientists in the world, there's no better place to reach and recruit talented people.

Chemistry World Jobs, our dedicated recruitment website, attracts tens of thousands of job seekers every year. Supported by our thriving careers editorial, including how-to articles, location guides and profiles of inspiring role models and innovative companies, we provide comprehensive support to chemical scientists throughout their career.

Use Chemistry World Jobs to:

  • post jobs and monitor applications
  • find your ideal candidate through our extensive CV database
  • filter applications with screening questions.

You can also:

  • advertise across print and digital platforms to increase your visibility
  • showcase your company with your own minisite
  • set yourself apart from other recruiters with options such as sponsored top jobs and featured recruiter spots.

Our customisable job widgets can be placed anywhere on any website and tailored to meet your needs

Contact us

We look forward to hearing from you.
advertising@rsc.org
UK: +44 (0)1223 432181
USA: +1 610 745 1426