Media pack
We provide a range of solutions to help businesses engage with our global audience of chemical scientists.
Chemistry World is the flagship magazine of the Royal Society of Chemistry. Published in print and online, we provide a global chemical science community with the research, news and views they need to keep informed on the breakthroughs, challenges and emerging trends happening worldwide.
With over 45,000 members and an international publishing and knowledge business, the Royal Society of Chemistry is the UK’s professional body for chemical scientists, supporting and representing our members and bringing together chemical scientists from all over the world.
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Our audience
Reach decision makers and influencers across industry and academia with the power to do business with you
Online
Monthly average Nov 2019 – Oct 2020
333,000 visitors p/m
552,000 impressions p/m
Americas 46%; Europe 25%; Asia 23%; Oceania 4%; Africa 2%
Internal audit Jan-Dec 2020/Membership report
37,654 circulation
Monthly issues
UK 76%; Europe 8%; Americas 7%; Asia 7%; Africa 1%, Oceania 1%
Social
As at 5 Jan 2021
432,000 twitter
957,000 Facebook
28,000 LinkedIn
Top countries
Our audience is international and diverse, with users from over 190 countries visiting our website. Visitors from the USA are typically a third of our traffic each month, with the UK, India, Australia and Canada strongly represented.
Source: Google analytics, monthly average users, Jan-Oct 2018
Top industries
These are the most common industrial sectors of our readership but our wide range also includes metals and mining, argochemicals and analytical chemistry
Source: Reader survey 2018
Job titles in industry
The most common job titles for readers who work in industry (% of total industry job titles)
Source: Reader survey 2018
Manager includes roles such as QA/QP manager, lab and project managers
Senior manager includes CEO, director and proprietor
Job titles in academia
The most common job titles for readers who work in academia (% of total academic job titles)
Source: Reader survey 2018
Academic includes roles such as university lecturer and research associate
Senior academic includes research fellow and professor
Seniority
The majority of our readers have over 5 years' experience in their chosen field, with many having over 15 years.
Source: Reader survey 2018
Why work with us?
Expertise
Our team of talented editors, writers and digital producers understand how to build successful campaigns to maximise your impact
Network
With an audience of millions and backed by the Royal Society of Chemistry, our extensive network gives you unrivalled visibility
Quality
We are a trusted voice in the community, known for providing high quality news and leading opinions that give your brand authority
What we offer
Brand
awareness
Grow visibility, trust and brand equity
Use social media, great stories and eye-catching advertising to get people talking, sharing and exploring
Audience
development
Build, nurture and serve your audience
Provide compelling content and meaningful promotions to get people's attention, drive traffic and boost engagement
Lead
capture
Attract, capture and create new customers
Offer essential webinars, events and white papers for your target audience that entice them to find out more
Thought
leadership
Gain recognition and start a conversation
Tackle trends and challenges that matter in your sector, sharing your insight to drive improvement and innovation
Advertising
Advertise with us to put your brand, product or service in front of thousands of scientists every day. As well as being the largest specialist print publication for chemical scientists in Europe we also reach a global audience of hundreds of thousands online each month.
Received by members and fellows of the Royal Society of Chemistry, our print magazine is a highly valued and trusted product. With a contemporary design and exceptional production quality, you'll look your best for an audience of professional chemical scientists
Key facts
Internal audit Jan-Dec 2020
- 37,654 circulation
- Monthly distribution
- 65,000 average issue readership
Online
Our mobile responsive, cutting-edge website provides all the targeting you could want across our wide range of inventory, along with detailed performance analytics and market-beating clickthrough rates.
Key facts
Monthly average Nov 2019 – Oct 2020
- 333,000 visitors
- 552,000 impressions
- 1m25s dwell time
Direct mail
Segment your audience by specialism, membership division, job type and location. You'll get a breakdown of open and clickthrough rates to help measure the success of your campaign. Complete our direct mail enquiry form
Key facts
*Average Jan-Dec 2020
- Over 39,000 unique recipients
- 28.9% open rate*
- 3.09% total CTR, 1.2% CTR (unique)
Branded content
We use our knowledge and expertise to to create bespoke content that has inherent value for your target audience, while simultaneously delivering your campaign messages.
Articles
Compelling stories are at the heart of everything we do. Our editors and content producers will work with you to create, share and track a unique piece of content that gets results. Use words, images, video, audio or infographics in combination to showcase an innovation, raise awareness of a new product or share your expert view.
Webinars
Convene a webinar on your chosen topic to attract your target audience. Attendees register to take part and you have all the details you need to follow up with them afterwards. On average, webinars receive over 770 registrations and we capture leads for 12 months. An experienced member of our team will support you throughout the process and host the webinar to keep everything running smoothly.
White papers
Whether you have a report ready to go, or you'd like us to create one for you, hosting a white paper is great way to share your insight and expertise. Our platform not only provides our users with a first class experience but also collects leads for 6 months and gives you all the details you need follow up with your interested contacts.
Read some real stories
Pittcon 2021: connections that matter
AstraZeneca puts academia at the heart of pharma
Plant-based food revolution
The question of EU novel food status
Immunity trend puts vitamin fortification centre stage
Perfect precision in food product analysis
- Previous
- Next
Watch some real webinars
Physics-based computational modeling applied to the design and optimisation of biologics
Addressing gender parity across the Commonwealth
Gaining an edge through smarter experimentation
High-throughput reaction screening for accelerated materials research
Good practices in data analytics
Smarter experimentation for scientists and engineers
- Previous
- Next
Download some real white papers
Harmonised system coding and duty calculations for chemicals
Comprehensive 2D liquid chromatography for polymer applications
The theory and practice of green analytical chemistry
Testing for mosquito repellent residue
Weighing in a filtered fume hood?
Analysis of fentanyl in human urine
- Previous
- Next
Collections
We work in partnership with you to create and curate a collection of content around your chosen theme. We bring together bespoke content created by us to fit your brief with relevant items from our extensive archive to provide a rich experience and meaningful content offer
Collections can contain a wide range of content including articles, webinars, videos, podcasts, image galleries, embedded social media feeds, polls, surveys, advertising and whitepapers.
You can book an exclusive collection if you want complete control over all the content, branding and messaging. Alternatively, you can contribute toward one of our editorially led collections.
View some current collections
We have found the Chemistry World team a delight to work with. They were quick to understand our requirements, and provided useful recommendations and great support, even when pushing the envelope in the rapidly changing world that is digital marketing. Given their particular focus on delivering results, we fully expect to increase our brand recognition and lead volumes as a direct result
Dr Ian Cox, JMP marketing manager
Recruitment
As one of the largest platforms for chemical scientists in the world, there's no better place to reach and recruit talented people.
Chemistry World Jobs, our dedicated recruitment website, attracts tens of thousands of job seekers every year. Supported by our thriving careers editorial, including how-to articles, location guides and profiles of inspiring role models and innovative companies, we provide comprehensive support to chemical scientists throughout their career.
Use Chemistry World Jobs to:
- post jobs and monitor applications
- find your ideal candidate through our extensive CV database
- filter applications with screening questions.
You can also:
- advertise across print and digital platforms to increase your visibility
- showcase your company with your own minisite
- set yourself apart from other recruiters with options such as sponsored top jobs and featured recruiter spots.
Contact us
We look forward to hearing from you.
advertising@rsc.org
UK: +44 (0)1223 432181
USA: +1 610 745 1426