Innovation vs marketing
The better a product is, the less effort it requires to promote
Innovation is a strange animal. And to parapharase the pigs in George Orwell’s Animal farm, some animals are more equal than others. Most are the kind of meat-and-drink incremental improvements that allow a company to keep pace with its competitors. Others are true breakthroughs that revolutionise markets. And there is an inverse relationship between how significant an innovation is, and how much marketing it requires.