It’s important for new scents and flavors to be developed and tested quickly to ensure they reach the market swiftly. It’s equally important for experiments to be easily replicable, both in scale and in formulation. In this webinar, we share how Symrise uses Design of Experiments (DoE) and visualization in JMP to improve process understanding and to arrive at the right product formulation earlier.

Symrise uses adapted Definitive Screening Designs (DSD) in JMP to boost the speed of experiments and reduce time to market.

In this webinar you will learn how you can use DoE and modelling techniques to:

  • Create improved process understanding
  • Achieve faster and more targeted experimental product development
  • Help subject matter experts to make decisions based on data

Portrait of Egon Gross, an engineer for Symrise AG

Speaker: Egon Gross, Symrise AG

Egon Gross, an engineer in biotechnology, works in the research & technology department of Symrise AG, a global company in the flavor and fragrance business. During the past 18 years his focus has been on process development and improvement of microbial fermentation processes from lab to production scale. Over the past seven years he has utilized Design of Experiments (DoE) principles as often as possible to speed up development tasks and to obtain more insight into the systems of interest. Additionally, Gross supports colleagues from other R&D departments with multivariate data analysis to gather as much meaningful information as possible from historic and unstructured data prior to subsequent DoE experiments.


Florian Vogt, Systems Engineer, JMP

Speaker: Florian Vogt, JMP

Florian Vogt is a systems engineer for JMP in Germany. Before joining SAS Institute, he worked as a process engineer in research and development at Südzucker AG, where he was involved in process optimisation, product development and process evaluation. Florian Vogt holds a Master of Science in biotechnology.


Ben Valsler

Moderator: Benjamin Valsler, digital editor, Chemistry World magazine

Ben is the digital editor of Chemistry World magazine, producing video and podcasts to accompany the magazine and website. Prior to joining the Royal Society of Chemistry, he was the producer of the award-winning Naked Scientists, making local and national radio programmes for the BBC, the Australian Broadcasting Corporation and Primedia in South Africa.

JMP logo

JMP has been a part of SAS since the first version of JMP statistical discovery software was launched in 1989, bringing interactive data visualisation and analysis to the desktop. SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 60,000 sites improve performance and deliver value by making better decisions faster. Since 1976, SAS has been giving customers around the world the power to know.