Advice on how to engage with your audience and achieve your communication goals
In the article ‘Why company presentations are irrelevant’, I explored why many company presentations don’t strike a chord with their audiences. I noted that such presentations are often self-centred, overly driven by marketing and rules, and delivered by professionals whose primary role lies elsewhere. Consequently, they are often perceived as mere busywork by both speakers and audiences. So how can you improve how you deliver them?