Isn't it ironic?

This much I have learnt: using irony in a scientific article is just asking for trouble. No, seriously.

What’s so ‘amazing’ about quantum teleportation, I wrote recently, is that ‘the quantum “information” is “sent” instantaneously — faster than light’. Referring to this as the ‘common view’, and applying a rather too liberal sprinkling of scare quotes, I’d hoped to signal that I was lampooning the breathless headlines this contestably named phenomenon tends to elicit. But no, I was ticked off by one reader for ‘repeating’ the very misconceptions behind them.