Consumers question safety of parabens and PFAS in personal care products amid health concerns

What’s really in your beauty bag? As consumers grow more ingredient-savvy, the cosmetics industry is facing a reckoning over the safety of everyday products. From ‘forever chemicals’ like PFAS to controversial preservatives like parabens, mounting research is raising questions about long-term health effects — especially for vulnerable groups like pregnant women. While science hasn’t yet delivered definitive answers, the clean beauty movement is already reshaping shelves, formulas, and marketing. But are these changes based on evidence – or fear?